Orkut v/s Facebook Part 1

Just a couple of days back I happened to ask Raghav( my husband) that Why have we suddenly started using Facebook? rather I was curious about the fact that we both did not use Orkut AT ALL!


I have this special attachment with Orkut, let me give you the reasons..
Okay!
1) Orkut was introduced to me way back in November 2005 by Padmini - my roomie-very good friend-a good Human Being because she actually works for an NGO rather than just supporting 'Causes' on Facebook, I apologise to whosoever thinks that am being rude...trust me M not) 

When she sent me the invite, I almost immediatly made my account on Orkut..Why..well because I was on of those net surfers who used to have email id on almost every site that gave you the email facility, So I guess it was instinctive.. 

Well my first reaction on opening orkut was ...

God How complicated!??!?!?!?


How do I send a mail..?


I went to Paddy's account , saw scraps written over there..but somehow couldn't get ..how to do it..
So I came back to my account and wrote a scrap to Paddy..
(I still remember when I had first used the email facility and sent an email to my friend..I wrote my  email id @ THE BOTTOM OF THE PAGE ...he he )

Orkut was even less interesting because none of my current friends were using Orkut @ that time


2) Then one day I happened to talk to my sweetest lil bro AGNI(I call him Anshu) and we happened to discuss about Orkut, I told what I felt about Orkut, it was then he told me "Didi..kya baat kar rahe ho yaar..it is the latest fever..The dictionary has a new word - 'Orkutting' , seekho seekho...mast hai" and I was like okay! 

Slowly and gradually I started knowing more about Orkut..I started searching my school friends ..and I found quite a few of them there..and thus Orkut became a bit more interesting..

Guess ..I shall discuss the rest in the next part..till then 
Fair attendre

Is duniya mein jahan kuch nahi chalta vahaan shukra hai...

Is duniya mein jahaan kuch nai chalta vahaan shukra hai _ _  _ _ _ _ _ toh hai...
and then these lines spring to my mind......


RAHUL MAINE KAHA THA NAA. . . PAANI CHALA JAAYEGA!

Yes you got it right, I am talking about the soap : Le Sancy
How many of us remember the soap and its ad?

I can remember only one advertisement - http://www.youtube.com/watch?v=Nnr72qqnVfQ


The one that showed a small boy dancing instead of having bath while the water from the shower kept falling on the soap..BUT the soap did not melt or get soggy, and then came the line that I mentioned above

RAHUL MAINE KAHA THA NAA. . . PAANI CHALAA JAAYEGAA!

I feel so Nostalgic on repeating this..so couldnt help writing out once more.. :P


Today when I was thinking about advertisements at random, these lines again came to my mind and I thought why not search something about this soap..which I used to like (i still remember it was among the costly soaps...)

My internet research shows that there were two advertisements for the same.

The soap had been launched in India by Hindustan Lever now known as Unilever.


The older Le Sancy campaign had been running for 20 years across the planet. And Unilever was desperately seeking a new idea  "quality that lasts" + replace the ageing girl-in-a-bath routine. Piyush Pandey, executive creative director, O&M, and his team came up with the idea that was finally accepted. "Le Soggy" said the headline for a generic soap in the print ad, contrasting it against "Le Sancy" to convey the message simply and universally: that the Lever soap doesn't melt as easily as others, and lasts longer. Commercials contrasted Le Sancy against things that don't last—water in the taps for young boys to have fun, maids for housewives to have peace of mind(Neither do I remember this nor was I able to find its video on youtube, Infact Me and my husband had a discussion wherein He came out as the one having a better memory because He remembers 2 advertisements and I only 1 :(( }. Pandey felt that the idea behind these typical Indian situations can be extended to any market.


I wonder why the soap didn't work out..although that was a perfect thing for the Indian public...Same soap that would last quite longer than the usual one..! Such a good thing in the name of Savings... Right?


Anyways that was just a peep into an out of the memory product. . .that had undoubtedly a Fabulous advertisement...
Courtesy for Details: http://www.outlookindia.com/article.aspx?201009